In-the-moment video opened up a real-life window into their everyday hair-care routines.īy capturing personal, contextual, media-rich insights our client was able to vividly understand the real behaviours and rituals of consumers. You will be writing an fictional (made up) diary entry and need to. A mobile Screen Recording task was designed to specifically understand how respondents sourced product recommendations and purchased hair care products online. YouTube video: Year 6 English CTE Week 3 Lesson 1. Tasking focused on brands they currently used and on repetitive recording of their daily hair care routines (and the products they used). Using a scheduled task list over 2 weeks, week one focused mostly on getting to know the respondents using diary style tasking. Working with Indeemo, our client identified 3 different female target groups who used styling spray Frequent, Infrequent and Non-users.ĭuring a 2 week-long video diary study, our client was able to bring their personas to life and not only capture their individual hair-care routines, but also their thoughts on the new hair styling product in their range. They realised they needed to bring their customer’s user experience of trying the product to get an authentic, in-the-moment insight into the how - and why - they were using it.Ī week in the life Mobile Diary study, heavily focused on in-the-moment video capture was chosen as the preferred technique to compliment their existing data and insights. They considered inviting a group of women into a Focus Group but felt that it would not give them the richness, context or the in-the-moment authenticity that they really needed. Realising they knew little about the consumer persona that would use the styling spray, they were looking for a methodology that would get them into the everyday lives of women who use styling spray. This 13-week (3-month) goal journal, backed by science and success psychology, is designed to optimize your day, tackle your goals, and live a more fulfilled. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. Their existing products were well established in the marketplace, but they had discovered that while they understood consumer behaviour pertaining to shampoos and conditioners, styling spray was different. Our client was in the midst of adding a new styling spray to their product range.
0 Comments
Leave a Reply. |